Snake Oil: Up to 70% off

A special price used to be...a special price. A once a year sale used to be...a once a year sale. Back in the day a product could outsell competitors on the strength of a good advertising campaign alone. There was once much less competition; much less choice, much less confusion and much less danger.

I recently searched for an NBN provider for home WiFi. Initially I used an online comparison website, but it only told me that each of up to a dozen companies offered basically the same thing for roughly the same price. I figured out exactly what I needed, and that NBN was available at my place. (FTP:fibre to the premises to be precise). I then called each of the companies to ask why I should sign with them. I'll give the two extremes. Company A answered with silence. Company B offered me $5 dollar off the advertised price for the particular plan I wanted, waived the delivery fee for the free modem, and offered me a month's free internet if I switched my mobile phone to them. Their phone offer was the same price as my existing plan, but included more data, unlimited SMS overseas, as well as 120 minutes overseas call credits.

To get more customers, companies offer all sorts of deals, but to do even better than the advertised specials, you just have to ask. It's totally worth a call. I do the same thing for my insurance policies. Various companies also run event sales: End of Financial year. Halloween. Christmas. Boxing Day. New Year. Australia Day. I'm writing this on December 1. Most of the Black Friday sales are winding up today and tomorrow. Black Friday is on December 13, but never mind. Close enough. Any excuse for another sale.

The fact companies can offer all these special prices and special sales indicates that by and large they are overcharging their customers. In bricks and mortar stores, crazy prices are often advertised. Some places are always having sales and perpetually offering special prices. You will never enter a shopping mall and not find most of the shops having sales. In supermarkets, the sale items rotate but there are always a huge number of items on sale. My supermarket of choice always sells a large variety of products at 20-50% off. Clothing stores boast of half price, or two for one offers. I've seen shops selling products at 75%. If all this is for real, they can't make money, but of course it isn't. It's snake oil: a barrage of clever marketing tricks which most of us have fallen for at one time or another.

The advertised special prices and sales are hooks, and we consumers are fish. Sales get you into the store or onto the website where hopefully you will see something you like, and spend more money than you intended. Companies rely heavily on impulse buyers; people who buy things because they are on sale irrespective of whether they want or need the product, or indeed if they had even given a thought to it previously. The bait is dangled and we bite.

Successful businesses know all the tricks and employ them strategically to maximize sales. Knowing this helps me to control the materialistic urges within me. Utilizing my own set of countermeasures, my advertising snake oil anti-venom, means that even if I don't always get the best possible deal, I will at least be satisfied that I haven't been duped. I'll also minimize the risk of PPR (post purchase regret) 

Here are my top five PPR prevention strategies.

1. Shop around
2. Negotiate as much as possible
3. Use shopping lists
4. never spend more than you planned to.
5. Don't make spontaneous purchases.

Do you have any strategies of your own? Share them here.

Bits and Pieces

My evidently long forgotten desire to post articles here on a daily basis, has resulted only in increasingly sporadic additions. Although I have nothing to say, I feel the urge this fine Sunday morning so here I am. Here's a collection of snippets from my intermittently focussed life.

I've lost interest in Facebook. I jump on every day but rarely find anything to excite me or interest me. It does however, please me to see others, sharing their lives and opinions in words and pictures.




Australia's thrilling one wicket loss to New Zealand. I watched the last couple of hours of this game in which Australia lost 8 wickets for 26 runs and were bowled out for 151 in a World Cup game at Eden Park. Despite the impossibility of defending such a low score, Australia managed to dismiss nine of the ten batsmen required to win the match. After Mitchell Starc destroyed the lower order with fast accurate bowling, New Zealand's Richardson tonked the ball over the fence for a six to win the match. So exciting. I love cricket!

Three men in black body suits. We went to Paddy's Markets yesterday for a spot of shopping and had lunch in the food court at Market City. The three men also carried mini sandwich boards on their backs and were handing out advertising flyers. As they passed us, we walked past a ninety year old man on stilts, who was dressed as a clown and swivelling a hula hoop around his hips. The things people do!




Good bye Dinosaur. I finally bought a new phone and said goodbye to my five year old HTC Desire Z. I bought a Samsung Galaxy 3s, and I've never been happier with a phone. I don't buy the latest technology because I don't need it and I don't have enough money. This twice superseded phone is great: very easy to use and it allows me to do a number of things I couldn't before, for example send and receive MMS, use voice commands and film myself - which might not be such a good thing. 

Lovesick continues to develop slowly. I struggled to write 1300 words on Friday and that is the sum total of my writing for the week. How do I feel about the slow progress? Philosophical. I can't force it and therefore I can't be bothered worrying about it. It will all come together in due course. I don't think it matters how long it takes. I think what's most important is that it becomes the best novel I have ever written...and it will be.

Photo sources:
http://www.walesonline.co.uk/news/local-news/aled-blake-falling-out-love-1828195
http://www.costumecraze.com/category/sports-costumes