- Loathe Your Neighbor ch. 1
Okay, this is bit of a cheat. I really wanted to write about lawnmowers and mowing lawns and how I love it: the process, the finished product, the smell of cut grass, the 75 Db rumble of the 4 stroke engine. What’s not to love? I love doing laundry too. Especially folding and putting away clothes. So satisfying. My question: what household chores do you love?
Now, if you want some tips on marketing your book, read on. Let me begin by saying I don’t really like marketing. In fact, there are times when I loathe it. However, I understand that as a relatively obscure (I’m being very generous to myself here) writer, I need to sell myself and my work. Boy, is it a hard sell! Can I get an “amen’?
- Work social media like a, well not exactly like a demon, but you know what I mean. Remember it’s all about relationships so try not to cross the vague line which makes you a spammer.
- Natural relationship to a product? Sell to a retailer offer who can then offer free copies with a purchase of something. For example, a book about driving available in an auto parts store.
- Free speeches to local clubs, libraries, schools and businesses
- Reach those who can reach others. Everyone you connect with can reach people you can’t.
- Learn the 10 second brag to answer the inevitable question, “What’s your book about?”
- Expand your blog to include stories/reviews/bios/tips etc
- Portion of sales to charity
- Flyer/business card. Business cards work well when they follow a conversation.
- Press releases
- Visit other blogs and comment (there’s this thing called the A-Z blogging challenge. Have you heard of it? J Apparently it’s a pretty good way to increase visitors to your website and thereby increase your exposure. It’s also a lot of fun.)
- Don’t ask people to buy your book just tell them about it. Or tell them to buy it…just kidding.
- Ask readers to write and post reviews. I’m told that nothing sells a book like a personal recommendation.
- Contact local newspaper (feature article)
- Instore appearances/book signing at book shop. I recently contacted 11 book stores and only 3 replies. 2 were flat no, and 1 was a maybe.
- contact local radio
- sell at the market. In 6 hours, I sold 2 books which thankfully covered the cost of the stall.
- ask readers to send pics of themselves reading your work
- giveaways. I have an author page on Goodreads and the giveaway to launch Loathe Your Neighbor generated a lot of interest
- contact reviewers
- guest blog/host bloggers
Does any of it work? I’ve done almost everything on the list, but do you know who I am? Have you read Loathe Your Neighbor?. My best advice is to try everything, and keep trying. Be inventive and never forget that we write because we love it writing.